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Thursday, February 16 • 1:30pm - 2:15pm
To Buy or Not to Buy: What influences consumers during the shopping process?

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What makes consumers choose one business over another and how can you increase your chances of being chosen? Learn how consumers are searching for your business, why they make the moves they make and what ultimately pushes them to make a purchase. Want to discover how consumers make that important decision “to buy or not to buy”? We will share the best practices to help local businesses get found and turn consumers into customers.

avatar for Mario Lopez

Mario Lopez

Regional Vice President - South Florida, YP Marketing Solutions
Mario Lopez is the Regional Vice President of YP Marketing Solutions for South Florida, where he is responsible for all Sales Operations and Revenues. Mario has a proven record of accomplishment of successful leadership and management with his nineteen years of experience in advertising and marketing. He is passionate about helping businesses grow by connecting them with YP’s ready to buy audience and implementing marketing programs that lead... Read More →

Thursday February 16, 2017 1:30pm - 2:15pm
Workshop Room 6 (Located on the 3rd floor)